MINI Motion

ABOUT THE PROJECT

I worked with The Brooklyn Brothers to help create some motion assets for the latest MINI repurchasing campaign.

There were five different quotes and statistics that they wanted to bring to life to help get current MINI owners excited for new models. These would sit across email campaigns, social media and the official MINI website.

Initially the brief was for simple static images, but I believed motion would make the outcome a lot more exciting and memorable. Therefore, I created some initial motion concepts and pitched them to the greater team and stakeholders, who loved what I had created and decided to move forward with my motion route.

I chose the footage, the style and created the assets myself.

Please look through some of the final gifs below. (also some that didn’t make the cut)